|
Marketing information: strengths, weaknesses, and positioning
Carbamazapine was one of the first anticonvulsant drugs studied in bipolar disorder and, together with lithium and valproate, is considered to belong to the first generation of mood stabilizers. Like most other mood stabilizers, it is more effective in preventing mania than depression. The drug is often considered to be a second-line choice due to the perception of a modest efficacy (it was inferior to lithium in some studies), side effects (some rare, but serious), and the potential for drug interactions (affects the clearance of many other drugs). The drug is available as a generic in many markets and so there is little promotional presence in the bipolar market by the originator company, Novartis. Strengths:
Weaknesses: |